Mobile device management (MDM) solutions enable centralized management of handheld computers, tablets, smartphones and other devices that your clients’ rely on to run their businesses. With MDM solutions, managed services providers (MSPs) can manage onboarding, provisioning, and updates as well as batching or automating certain tasks, saving time and enhancing service. MDM solutions can also easily locate lost devices and monitor device status so you know when it’s time for maintenance.
With the growing number of businesses and organizations that make mobility a part of their strategies, it’s not surprising that the mobile device management market is growing. According to MarketsandMarkets, the global MDM market is expected to grow from $2.36 billion in 2017 to $7.86 billion by 2023, a CAGR of 22.8 percent.
But will that growth take place in the vertical market or markets your MSP business serves? Here are seven markets where mobile device management can provide significant ROI:
Warehouses and distribution centers
Many warehouse operations depend on mobile devices for processes including receiving, put-away, picking, packing, dispatching, and returns. Warehouses can use a variety of mobile devices including handheld computers, barcode scanners, mobile printers, rugged tablets, wearable devices, and vehicle-mounted computers. The sheer volume of devices at use in large-scale operations would require dedicated resources if the business uses manual processes to keep all devices patched, updated and maintained and to monitor them for secure, compliant use.
Transportation and field service
When mobile devices are used on the road, it’s vital to have a way to manage them remotely, locate them, maximize uptime and ensure secure, reliable communications. Mobile device management solutions make configuring new devices easier, enable bring-your-own-device (BYOD) policies — even if devices run on different platforms — and offer businesses features such as geofencing, which controls where devices can be used.
Healthcare providers want to access EHR data from mobile devices whenever it’s needed and to be more accessible to their patients. They can’t sacrifice patient privacy and data security, however, to meet those objectives. It’s crucial that healthcare organizations control access to mobile devices and remotely wipe lost or stolen devices. Healthcare providers must also carefully monitor data leakage to ensure sensitive information is encrypted in email or other communications. Healthcare organizations may also need to monitor and limit mobile device usage to ensure enough bandwidth for mission-critical applications.
Banking, financial services and insurance
Banks, insurance companies and financial services companies are working to provide a high level of customer service, and mobile devices can give them new opportunities to accomplish that. The information transmitted to a bank, financial planner, or insurance agency, however, is highly sensitive — and extremely attractive to cybercriminals. Mobile device management can help businesses in this vertical keep information secure with encryption, document sharing restrictions, and data loss prevention. MDM solutions can also enable them to enforce strict access control policies.
Retail and restaurant
Mobile devices allow retailers, restauranteurs and other merchants to enhance customer engagement. With a tablet or smartphone, sales associates have easy access to the information customers need as they shop, and restaurant servers can provide convenient tableside ordering and payment. To consistently offer these types of customer service, however, merchants need to make sure mobile devices are updated, secure and functioning properly.
Many K-12 schools have deployed large numbers of tablets for students and teachers to use. An infographic from THE Journal states 77 percent of K-12 schools have mobile device carts, 49 percent have one-to-one programs, and 39 percent allow BYOD. The infographic also points out some of the biggest challenges schools face with mobile deployments is keeping up with device maintenance and upgrades, keeping up with network demands, maintaining security, and providing teachers with control of students devices in the classroom — all challenges that MDM solutions can help them overcome.
Federal, state, and local government workforces are increasingly more mobile. A study by the 1105 Government Information Group found that more than half of government agencies agree that “employees cannot do their jobs effectively without using mobile devices.” Challenges to managing a mobile deployment are the same for these agencies as for organizations and businesses in other vertical markets — but, often, the stakes can be higher with information related to national security and the welfare of citizens at risk.
The MSP’s Role in Mobile Device Management
Even if a prospect has already deployed mobile devices with the goal of greater efficiency and productivity, they may not have bargained for the time it takes to maintain devices and monitor use. MDM solutions give you the opportunity to manage mobile devices for your clients, efficiently and cost-effectively. Checking the status of device health can help prevent failure and downtime, and the security features of an MDM solution can reduce risks to their networks and their data.
Using an MDM solution, you can enforce your client’s policies for mobile device use, and you can also provide insights that help your clients understand device utilization, so they can make the most of their mobility investment and, possibly, prevent unnecessary device purchase.
Managing mobile devices with an MDM solution, as well as bundling it with the other products and services, will allow you to provide real value and form strong partnerships with your clients.