Major SaaS email security provider Trustifi announces the launch of its new tokenization capability, a first-to-market offering that revolutionizes the email encryption category. Tokenization isolates and encrypts confidential material while allowing all other non-sensitive parts of the same message to be instantly readable and searchable. This makes it dramatically easier and faster for users of encrypted email to read through their inboxes, while also increasing open rates for protected messages.
The new tokenization method lets users easily create one-click rules and policies that encrypt only the sensitive items within an email. For instance, users can set a data loss prevention rule to automatically encrypt credit card data. Recipients can easily decrypt the tokenized sections of those emails later in a Trustifi-secured environment. Sensitive data will automatically be re-encrypted in replies to these tokenized emails as well. See https://trustifi.com/trustifi-tokenization/ to get more information.
Cyberattacks stand to grow exponentially with the advent of AI-powered text generation engines like ChatGPT, which make it easier for even novice hackers to launch ultra-convincing phishing schemes and build malicious code. Trustifi uses AI to make tokenization possible, leveraging these same cutting-edge tools to combat increased attacks by ill-intentioned hackers as new AI-based platforms evolve. Although tokenization has been in use in other areas of networking, Trustifi is the first to incorporate this breakthrough capability into an email encryption solution, greatly escalating productivity for email users, streamlining ease-of-use, and increasing open rates while providing best-of-breed, AI-powered data protection.
“Tokenization is a game changer for email encryption, creating considerable time efficiencies for users while offering superior protection. We’ve created a highly secure environment with a rich, streamlined experience that makes using encryption as easy as regular mail,” said Rom Hendler, CEO and co-founder of Trustifi. “One of our objectives is to always remain steps ahead of the competition through innovation, bringing capabilities to market that drive our category forward. Tokenization is one more way we’ve made encrypted mail as convenient as the typical unencrypted message. Employees can breeze through their inboxes without delay, and still be protected with the highest quality encryption the market has to bear.”
The tokenization process separates encrypted and unencrypted content via individual “tokens” within the same message, so each item can be treated differently. Sensitive data remains protected and appears as generic text in parentheses until the user chooses to decrypt it. This tokenization method is fully PCI and GDPR compliant.
Trustifi’s corporate “DNA” has always been to enhance security while accelerating productivity, increasing open rates, and making encrypted and tokenized email simple to work with. All encrypted messages sent via the Trustifi solution can be opened without the need to log into a separate portal or enter credentials. Tokenization will further break down some of the barriers to adoption that encryption technologies have typically faced, creating a more seamless, friction-free experience while providing government-grade protection. And wider adoption of easy-to-use encryption benefits the business community as a whole, since it encourages the proliferation of more secure email systems across-the-board.
Companies can visit Trustifi’s website for information at www.trustifi.com. Channel partners can see Trustifi’s new MSSP services landing page at https://trustifi.com/msp-landing-page/ to see how the company supports solution providers.
Trustifi’s solutions have been acknowledged by awards and media features from prestigious sources such as Expert Insights, CRN magazine, Source Forge, the American Business Association, the Golden Bridge Awards, and Channel Visions magazine. In acknowledgment, Trustifi was also recognized by Gartner® as a Representative Vendor for its Outbound Shield, Inbound Shield, and Email Account Compromise Detection solution in the 2023 Gartner Market Guide for Email Security*.
*Gartner, “Market Guide for Email Security”, Ravisha Chugh, Peter Firstbrook, Franz Hinner, 13 February 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Trustifi is a cybersecurity firm featuring solutions delivered on a software-as-a-service platform. Trustifi leads the market with the easiest-to-use and deploy email security products providing both inbound and outbound email security from a single vendor. The most valuable asset to any organization, other than its employees, is the data contained in its email, and Trustifi’s key objective is keeping clients’ data, reputations, and brands safe from all threats related to email. With Trustifi’s Inbound Shield, Data Loss Prevention, and Email Encryption, clients are always one step ahead of attackers. www.trustifi.com
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