You would think that launching a startup in a digital day and age would be a straightforward task given all the digital tools and solutions at your disposal, but the reality is quite different. Tech solutions can rack up your overheads and operational expenses, and choosing the wrong solutions for your particular needs can have dire consequences in the long run.
That’s why as a startup leader, your job is to choose the best tools and invest in the best tactics to minimize financial waste while maximizing performance, results, and scalability. To do this, it’s important to stay on top of the latest trends and tech predictions, and learn about the best tools for your needs. So today, we are going to help you achieve all of that by talking about the top tech tips and tools you can invest in to grow your startup in 2022 and beyond.
Here’s what you need to consider to ensure success.
Fuel your prospecting efforts
One of the biggest challenges startups face right off the bat is attracting qualified leads with a high chance of becoming paying customers and possibly future brand advocates one day. As a startup leader, you probably know just how costly prospecting can be. Still, you need to invest time and effort into pooling contact data from various online platforms into your CRM.
But that doesn’t mean that you should waste money or valuable time. You can automate this process by finding a free leads extension for your browser to automatically export prospect data from websites or social media platforms into your CRM. This will allow you to continuously fuel your outreach process with new contacts, all neatly organized in your CRM tool.
It’s essential to use a prospecting tool that will pull email addresses or phone numbers and all the available contact information to give you one or more options to get in touch. It’s also vital to choose a tool with an updated database to ensure the information is as relevant and up-to-date as possible.
Build a branded app
We live in an app-driven world, and nowadays there seems to be a mobile app for every need. So whether you’re building a SaaS startup or an Ecommerce store, or any other kind of startup, you might want to consider creating a branded application for your customers. This is a crucial step in the brand-building process. And, it can make all the difference in enhancing the overall user experience and satisfaction—particularly in the SaaS field where users need a mobile app for their software.
The good thing is that even if you have an app idea, but you’re not a programmer, you can easily start working with a mobile app development company remotely that will lead the entire project and build an app for your startup quickly. Working with an outsourced team instead of doing it in-house is also a great way to minimize your app development costs.
Another important thing to remember is that talented developers will use advanced app development methodologies. For example, instead of using a traditional monolithic architecture, experienced developers will use a microservices architecture to speed up development and minimize setbacks.
Centralize your project management
Startup growth is heavily dependent on your ability to quickly roll out new products and solutions for your customers and keep innovating and improving your offering. This is an essential element of continuous growth in a competitive industry when you’re up against the big players. A good example is how healthcare SaaS is taking off in the medical industry and how startups need to continuously improve their products to stay relevant. Needless to say, this requires meticulous project management.
Now, you probably already know that you need a good team and an experienced project manager to achieve results, but you also need to choose a project management tool that will allow everyone in your startup to collaborate efficiently and effectively. Preferably, this tool should come with mobile optimization to enable your employees to work on the go. Also, it should be a cloud-based solution that allows everyone to work together seamlessly in a centralized online environment.
Naturally, this is a fundamental prerequisite for a successful remote team.
Invest in a tool stack
Growth-oriented startups need to arm themselves with the proper development tools to quickly bring new solutions to market and kick-start the innovation process in-house. After all, there is a reason why your competitors are out-innovating your company, and it’s probably that they are using the right tools for their needs and the needs of their customers.
In the early stages of your startup’s life, it is essential to invest in the right set of front-end and back-end tools to empower your employees. During the winter season, you can find great deals on the most popular products, so be sure to check out some winter specials to save money in 2022.
Pre-built tool stacks are great for new startups that need several development tools but don’t want to spend a lot of money to get them.
Conduct rigorous testing and improve
Finally, make sure that you’re capable of conducting diligent A/B testing for all your products and solutions, your website, content and other marketing efforts, sales processes, and more. There are many A/B testing tools out there, so you need to know how to buy an A/B testing tool that fits your needs and is aligned with your industry.
A good A/B testing tool is one of those essential tools for startups right now, as it will allow you to gain meaningful insights and improve your offering using relevant customer and user data. Combined with industry and market research, this will be instrumental in driving your innovation and optimization strategies.
Final thoughts
Growing a startup in a competitive global market is a cumbersome challenge, and the tech solutions you choose will make all the difference for your new business over the long term. So make sure to invest in the right solutions right off the bat and consider the tips and tools we talked about today to safeguard your finances while getting the best bang for your buck.
