Social Media Management

e-Commerce Social Media Management

Point of sale (POS) resellers and other solutions providers can offer their clients e-commerce platforms integrated with social selling capabilities. These solutions are available on a Software as a Service (SaaS) basis, allowing the user to access the application via the internet for a monthly fee.

Why It Matters to your customers

There is mounting evidence that social media influences purchases and more consumers are browsing social media when preparing to buy. The average person spends about two hours on social media each day, so doing business on these channels where consumers are engaged makes sense. It raises brand awareness with potential customers—and, if integrated with the merchant’s e-commerce platform, facilitates sales.

Having an active social media presence can build trust and a sense of community among consumers that can result in long-term customer loyalty. Integration with their favorite brands’ e-commerce platforms provides a convenience they will take advantage of.

In addition, data from e-commerce and social media integration can provide merchants with an added dimension when trying to better understand their customers. They can more closely follow the path to purchase and determine which touchpoints are most influential in the decision to buy.

Why e-Commerce Social Media Management is an Opportunity

Partner with e-commerce software vendors whose solutions include social media integration to provide your customers with a convenient, easy-to-use option. You can also find ways to integrate social media with merchant’s existing e-commerce platform or apps.

You can sell e-commerce and social media integration solutions to your POS customers as a complementary solution—as part of a total merchant solution. The benefits of e-commerce and social media integration extend beyond your retail customers to include restaurant, hospitality and consumer services, so offer these solutions to all of your B2C clients.

Social Media Management Trends & Case Studies

online-education-and-elearning

The Most Popular (and Free) LinkedIn Learning Courses for IT Professionals

Make good use of downtime. These LinkedIn education courses for IT professionals are free until September 30.
Coronavirus Trends

Can Business Outlooks Change in One Month? How the Pandemic Impacted MSP Businesses

IT Glue, an industry-leading IT documentation company, conducted its annual survey of trends impacting the...
Ransomware

Threat Spotlight: Ransomware

Cybercriminals are leveraging the COVID-19 pandemic and remote work to wreak havoc on organizations.
Windows in the Cloud

Remote Workers Need Windows to be in the Cloud

Adopting VDI, remote desktop session hosts, or DaaS with a highly efficient, secure, and fully managed Linux-based endpoint OS has emerged as the approach of the future.
customer surveys

Tips for Selling Customer Survey Software in 2020

It’s time to take a different perspective and consider customer feedback less of a value-add and more of a necessity.
coronavirus-impact

COVID-19 Channel Challenges: Adapt and Thrive

Facing COVID-19, channel companies need to be more agile than ever, continually adapting to survive and, more importantly, thrive.

Related Services

General IT Services

Ideal Verticals

Restaurant

Retail

Relevant Associations

Latest Podcast Episodes