The first step to becoming a successful business continuity (BC) solution provider is clearing up some confusion.
Bill Bedsole, President of the William Travis Group, who has more than 30 years of experience developing and providing business continuity solutions, says there has always been confusion over the differences between a backup, backup and disaster recovery (BDR) and BC solution. “There’s a place for backups only, but they’re very different from business continuity,” he says. “Too often, solution providers sell backups as disaster recovery, or worse yet, business continuity.”
This confusion is one of the reasons that, unfortunately, it’s hard for a business to find a provider who will deliver the comprehensive BC plan and services they need. You must dismiss preconceived notions and broaden your thinking to break free from the status quo and rise to the top of your market. Take these six steps that will help you position yourself as an actual business continuity solution provider:
1Move beyond focusing on “recovery” to focus on “resilience.”
“It’s always better to avoid a disaster than to recover from one,” Bedsole comments. He advocates BC plans that provide viable solutions that will enable your client to respond to any event, anytime, anywhere, resiliently, to keep operations going regardless of the circumstances. The William Travis Group, for example, offers the All-Risk Incident Management Plan Development that addresses crisis communication, management succession, supply chain continuity, manufacturing continuity, labor relations, product liability, and crisis management.
2Expand your definition of a “disaster.”
Numerous events can disrupt business or mission-critical operations. You may discuss natural disasters with your prospects, but internet outages, cyberattacks, or senior management facing legal action can also halt business. “People don’t know what to do if they have never faced them,” he comments. “The right business continuity solution will address any or all of these events – and it should.”
3Rethink the importance of “vertical-focused” solutions.
Bedsole says if your business has a vertical focus, tailoring your BC solution to the market you serve is appropriate. He points out, however, “Business continuity regulations and standards for different industries appear to be unique, and requirements have different names, but if you look at them, they’re substantially the same.”
Bedsole says with a solid, core solution, you can adapt the plan or partner with an expert in your client’s vertical to ensure complete compliance.
4Nothing will work without starting with a thorough assessment.
It’s illogical to assume you can provide a client with a business continuity plan without understanding their unique operations and challenges. “Yet, the assessment is overlooked about 99 percent of the time,” says Bedsole.
“You need an assessment to understand their needs – their real needs may not be what they tell you. So you need to devise an impartial way to assess their operations and risks and then work to understand your findings from your customer’s perspective,” he says.
5A “garbage bin” approach or a checklist doesn’t constitute a viable business continuity plan.
Bedsole warns MSPs and VARs not to “fall for a worthless plan.” He refers to one type of plan with little value as a “garbage bin” that includes everything the author has ever seen or heard, dumped into hundreds of pages of text. Bedsole says the problem with this plan is that “users can’t figure out where to go when the sky is falling.”
Another type of plan with limited value, which is common in the industry, is the checklist. These plans have a business distribution responsibility during a disaster, providing users with line items to accomplish. But a line item on a list rarely conveys all of the information the user needs – which could be an entire chapter in a plan – and there is often no coordination among the people using the checklists.
A more intelligent strategy offers an end-to-end solution that includes insights from experts who know the issues and helps build the plan based on experience rather than something a plan author reads in publications. MSPs and VARs can build expertise by hiring in-house talent or partnering with providers who specialize in BC.
6The real BC challenges have never been with technology.
Business continuity solutions are not only about backing up data or providing a tech solution that recovers data after disaster strikes. “The problem has never primarily been with tech recovery. They’ve been related to everything else,” Bedsole comments. “Business continuity is more involved and dependent on many issues than DR will ever be.” So, you should view backup and disaster recovery solutions as tools in an all-encompassing BC plan.
A Business Continuity Plan Isn’t the Last Deliverable
Another shift in perspective that MSPs and VARs may need is to view business continuity plan development as more than a one-time project.
“The most important aspect of providing business continuity solutions is lifecycle maintenance,” Bedsole says. “Any company can gear up once to face disruption, but to stay continually prepared is the real challenge. Your clients’ plans will need small rebuilds over and over again. Therefore, you need to address changes as soon as possible when they occur. A year of out date for a plan is a problem,” he comments.
MSPs or VARs who take the lead on keeping business continuity plans up to date provide their clients with the greatest ability to respond to events that could disrupt operations. “It’s easy for clients to lose focus and drive when it comes to maintaining a BC plan,” Bedsole says.
Moreover, he says that managing business continuity plans for multiple clients will ultimately benefit them all. “Every time we do a test, we learn something we want to use to update our plans. So we leverage all the learning from tests to benefit our clients.”