Menu management solutions empower restaurant operators to quickly and easily update their online and digital menus. These solutions enable mobile-friendly, HTML text-based menus rather than PDFs, and may also give restaurateurs the ability to create additional menus such as limited-time items or catering menus.
Why It Matters to Your Customers
Having an online presence has become a necessity for businesses in the restaurant industry. Consumer preferences and behaviors have evolved to favor ordering online for pickup or delivery over dine-in experiences. In fact, investment firm Cowen is predicting that the U.S. food delivery market will grow 79% to $76 billion by 2022. In addition, a study by mobile ad network xAd and call measurement provider Telemetrics found mobile searches for food have about a 90% conversion rate. An accurate, up-to-date, online menu is critical to attracting and capturing this business.
Restaurateurs face challenges, however, with manual menu updates. If menus aren’t managed in-house, the restaurant operator would have to call a third-party web or app designer to request the change. The process can take time and require that the restaurant continue to use an inaccurate menu, which may frustrate customers and lose sales.
Why Menu Management is an Opportunity
Referral and integration partnership opportunities are available with menu management software providers. By bundling menu management with the other services you offer, you can deliver a truly comprehensive solution to your restaurant clients. Look for ways to provide even more value, such as automating printing for in-house menu updates to coordinate with changes reflected online.