Gift Cards

Merchants can offer their customers gift cards through a service that allows them to customize cards with their brand, issue cards at the point of sale (POS), reload cards, and process gift card payments. The solution may also allow gift cards to double as loyalty rewards program cards or to send digital “eGift” cards.

Why It Matters to your customers

Gift cards continue to be the most requested gift item and popular, go-to option for corporate gifts, birthdays, and holiday shopping. They are also an option for consumers who don’t want to carry cash but don’t use credit cards. Consumers have the expectations that a merchant will offer gift cards, and they also expect the user experience to be simple, convenient, and seamless—whether using the card at the location where it was purchased, at another location, or online.

Gift cards are also a revenue-booster. They foster new or repeat business, and research shows that the majority of the time the gift card user spends more than face value of the card. Merchants can also use gift cards as a loyalty program reward that can bring traffic back to brick-and-mortar locations. Gift card sales are revenue first, inventory adjustment later, so they may give merchants some capital to use for an upcoming order or business investments.

Why Gift Cards is an Opportunity

Merchants of all sizes are adding gift cards to their offerings, so don’t discount SMBs as prospects. Any business may be looking for an upgraded solution that will result in an easier, hassle-free customer experience. A managed gift card service can provide security measures that help the merchant combat card fraud and may include a customer portal where gift card holders can check their balances.

Bundling gift cards with other merchant solutions can provide your customers with a valuable service while increasing recurring revenue and creating a sticker business relationship with you.