The optimal digital signage content management solution for your clients will balance user-friendliness with power and functionality. Staisey Divorski, VP of marketing for digital signage software provider Enplug, says the solution should also enable your client to share the specific types of content they want to display— or give you the ability to build and integrate the functionality they need.
But providing the right solution is just the first step toward enabling your client to use digital signage to share information and increase engagement. Here are best practices that you and your clients should follow to help them successfully implement digital signage into their operations.
Control Different Levels of Management
Even a small business or organization may have multiple people responsible for digital signage content. Divorski says, “When people look at digital signage content management from the outside, it seems linear, but it involves different levels of access that need to be controlled.” For example, headquarters may want to override content at a specific location to meet a regulatory requirement, communicate specific information or broadcast a severe weather alert. The system should be configured to give upper-level management the ability to preview the content, and revise the playlist if necessary, at its various locations.
Plan for the Worst
Divorski says it’s essential to think through what will happen if your client’s network is down. Will their customers or employees see a blank screen — and if not, what is displayed? Some digital signage content management applications give you the ability to cache content and work offline. Divorski points out, however, that some types of content can’t be cached. Your system may have the ability to fall back to another type of content so your client never has to display a blank screen.
Secure the System
VARs and MSPs may not have put a high priority on securing digital signage solutions in the past, but, Divorski comments, “With the current cybersecurity environment, it’s coming more to the forefront.” You need to be able to assure your clients that the system you are providing meets standards for security. Divorski says it’s wise to request information from your vendor partner, such as SOC 2 report, that shows the measures the software vendor has taken to develop a secure product and to keep data safe.
It’s also essential to remind your clients that using any system that they access via the internet requires that they train their employees to follow best practices to keep it safe, including using two-factor authentication and never sharing login information.
Provide the Best Support
For some VARs and MSPs, providing digital signage software solutions may not be a part of their core competency. Divorski says some of their partners have support requests directed to the Enplug support team via a ticketing system. Others, however, want to manage support on their own and Enplug provides them with a white label solution.
Along with providing a feature-rich and easy to use solution and following these best practices, choose a support strategy that makes the most sense for your business model and for your clients.