The optimal digital signage content management solution for your clients will balance user-friendliness with power and functionality. The solution should also enable your client to share the specific types of content they want to display – or give you the ability to build and integrate the functionality they need.
But providing the right solution is the first step toward enabling your client to use digital signage to share information and increase engagement. Here are the best practices that you and your clients should follow to help them successfully implement digital signage into their operations.
Control Different Levels of Management
Even a small business or organization may have multiple people responsible for digital signage content, with various levels of access that need to be controlled. For example, headquarters may want to override content at a specific location to meet a regulatory requirement, communicate detailed information or broadcast a severe weather alert. Therefore, the system should be configured to give upper-level management the ability to preview the content and revise the playlist, if necessary, at its various locations.
Plan for the Worst
It’s essential to think through what will happen if your client’s network is down. Will their customers or employees see a blank screen – and if not, what is displayed? Some digital signage content management applications give you the ability to cache content and work offline. However, some types of content can’t be cached. Your system may have the ability to fall back to a different kind of content, so your client never has to display a blank screen.
Secure the System
VARs and MSPs may not have prioritized securing digital signage solutions in the past, but it’s coming more to the forefront. You need to be able to assure your clients that the system you are providing meets standards for security. It’s wise to request information from your vendor partner, such as a SOC 2 report that shows the software vendor’s measures to develop a secure product that keeps data safe.
It’s also essential to remind your clients that using any system they access via the internet requires training their employees to follow best practices to keep it safe, including using two-factor authentication and never sharing login information.
Provide the Best Support
For some VARs and MSPs, providing digital signage software solutions may not be a part of their core competency. For example, some have support requests directed to their vendor partner via a ticketing system. Others want to manage support independently, and the vendor may provide them with a white-label solution.
Along with providing a feature-rich and easy-to-use solution and following these best practices, choose a support strategy that makes the most sense for your business model and your clients. 
