Digital Signage Content Management

Digital Signage Content Management

Digital signage content management solutions give managers control of what appears on digital signage throughout a facility—or across multiple facilities anywhere in the world—all from a single screen. These solutions can facilitate content creation, uploading and storage as well as ensure that the network and signage are functioning properly.

Why It Matters to your customers

Businesses in a variety of industries use digital signage for applications such as advertising, wayfinding, customer engagement, and employee training. The bright, vibrant images, video content, and dynamic messaging is often much more effective than static signage.

Managing digital signage content, however, is necessary for timely, accurate messaging displayed consistently on all signs, especially when they appear in multiple retail stores, restaurants, or other facilities. Digital signage content management solutions are the most reliable way for content, pricing, messaging and imagery to be consistently displayed concurrently across all locations. These cloud- or browser-based solutions can also be accessed anytime, anywhere, so content can be changed or edited instantly on all signage, as needed.

Why Digital Signage Content Management is an Opportunity

Your customers in a variety of industries, including retail, restaurant, healthcare, and education, are currently using or upgrading to digital signage. Providing them with digital content management solutions as-a-Service will help them easily manage content and their brand image—while providing recurring revenue for you.

Trends indicate that digital signage use will continue to grow in certain markets, such as increased customer engagement through interactive signage in retail, use of video or video lectures in education, and collaboration and communication in healthcare.

You may have the opportunity to provide custom solutions through your partnership with the digital signage content management software vendor. You can also partner with a graphic artist and marketers to provide digital signage content to your clients and integrate the solution with other applications such as SharePoint, Dropbox, Office 365, or social media platforms.

DIgital Signage Content Management Trends & Case Studies

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Use this checklist of must-have digital signage content management features to choose a system that will provide value in a wide range of use cases.

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