Customer Survey Software as a Service gives merchants the ability to easily poll their customers about their experiences, often during the checkout process, on a receipt, on a website, via email, or through a loyalty app. These solutions also include analytics that provide merchants with actionable insights about their performance as well as information about their customers. Customer Survey software offered through the as a Service model eliminates the need for merchants to invest in software licenses and on-premises hardware to have these capabilities.
Why it Matters to your Customers
Consumer behaviors and preferences continue to evolve, and merchants need to understand them so they can deliver the shopping and dining experiences their customers are looking for. Although analyses based on data from national or global surveys can be valuable, they may not reflect the regional or demographic variations in the merchant’s particular market. Using customer surveys, a merchant can evaluate its own performance based on its unique customer base.
The intelligence that a merchant gains from customer surveys can guide decisions that improve shopping or dining experiences, build loyalty, and increase average sales. It can also provide insights into how the merchant compares to its competition.
Customer Survey Software as a Service levels the playing field by giving smaller merchants the ability to conduct surveys and analyze results, a capability that only large enterprises have had in the past. Even if a merchant has in-house resources and computer systems capable of running survey and analytics programs, Customer Survey Software as a Service can greatly reduce the burden on in-house staff and the costs associated with maintaining on-premises systems. It also eliminates investment risk – it’s billed at a monthly fee and when the merchant no longer needs the service, they can discontinue it
Why Customer Surveys are an Opportunity
Any of your merchant clients may benefit from the ability to conduct customer surveys. Customer Survey Software as a Service often integrates with the merchant’s point of sale (POS) system or loyalty software, which makes it easier for the merchant to use – and easy for you to bundle with these solutions to increase recurring revenue.
Reviewing the results of surveys with your merchant clients can also be a good strategy. If survey results reveal a performance deficiency or a demand for a new capability, you can offer your client solutions that can help them deliver the experiences their customers want.