A business continuity strategy includes identifying critical operations, putting solutions in place to maintain those operations in the event of a natural disaster or outage, and monitoring and maintaining those solutions. Organizations can opt to outsource this planning and solutions monitoring to a Business Continuity as a Service (BCaaS) provider.
Why It Matters to your customers
When business disruption occurs due to a natural disaster, utility outage, or other cause, it creates a wide range of problems that can lead to significant financial losses. Obviously, when operations stop, so do production and sales, but an outage can also mean added costs of getting equipment back on line, paying overtime to get back on schedule, recovering lost data, and customer make-goods.
Natural disasters can’t be prevented and often strike with little warning, but they aren’t the only reasons operations can come to a halt. Network or utility outage, cyberattack, hardware failures, and human error can result in business disruptions that can be just as damaging to a business’s bottom line.
Why Business Continuity is an Opportunity
Few would dispute the importance of business continuity, but business may not have the in-house resources to manage it. You may encounter clients who instead have adopted a “head in the sand” position, deciding that the odds are against disaster striking. By offering a managed, budget-friendly Business Continuity as a Service solution, you can provide these businesses with a way to ensure operations can continue without putting a burden on in-house resources.
Design total solutions that begin by identifying critical operations and performing a risk analysis. Then, identify solutions that can ensure production and processes can continue and monitor operations and business continuity solutions to ensure everything remains operational. BCaaS is more than just backup and disaster recovery (BDR), although that is a vital part of a business continuity plan. The plan may also include cellular failover routers that enable communications and internet access when the network is unavailable and uninterruptible power supplies that provide emergency power when there is an outage. To provide your client with the best solution, you need a thorough understanding on the inner workings of their operations—which may reveal additional opportunities for solutions or services you can provide.