Bernadette Wilson

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Bernadette Wilson, an XaaS Journal contributor, has 19 years of experience as a journalist, writer, editor, and B2B marketer.

Where the Real IaaS Opportunities Lie for MSPs

Your clients need more than an Infrastructure as a Service reseller. They need advisors who can help with deployment and security as they move workflows to the cloud.

6 EdTech Sales Best Practices

Develop a profile of the ideal customer, target prospects that meet that description — and plan on a long sales cycle.

8 Essential Customer Engagement Software Features

Customer engagement software must-have features include automation, customer segmentation, loyalty program, and communication options.

Why Healthcare Needs Your Security as a Service Offering

Regulatory requirements, budget pressures, and a sparse talent pool has healthcare organizations outsourcing IT security. Is your business ready to meet the demand?

How MSPs and VARs Can Capture IT Tribal Knowledge

Stop the loss of undocumented knowledge about your clients’ IT systems that occurs when an employee changes jobs or retires.

How to Build the Best vCIO Offering

To ensure success, MSPs should delineate virtual CIO services from other managed services, define the scope of services and pricing, and find ways to keep the lines of communication open with your customers.

Features of a Digital Signage Content Management System That Cover All...

Use this checklist of must-have digital signage content management features to choose a system that will provide value in a wide range of use cases.

Best Practices for Improving Data Quality

Your clients need quality data to yield accurate and useful insights. Share these tips for how to improve data quality with your clients and make them a part of your own processes.

Succeeding in the Anything-But-One-Size-Fits-All World of UCaaS

Clients need the assistance of a qualified UCaaS provider — from planning to ongoing support.

Product Comparison: UCaaS Solutions

Use this side-by-side features comparison to help you match UCaaS solutions to your clients’ needs.

MSP Grows His Business with Bulletproof Business Continuity Solutions for Small...

Selling an effective business continuity solution can turn clients into your biggest advocates after they experience its benefits first-hand.

Why Your MSP Business Needs an IT Documentation Solution

If you think an IT documentation solution is an unnecessary expense, you're not seeing the big picture.

5 Network Assessment Mistakes that Can Cost You Money

Use the right tools, manage expectations, and build a strategy that maximizes ROI from your network assessment solution.

Network Assessment Advice for MSPs and VARs

Network assessments aren’t all about the tool you use — it’s your expertise that makes them valuable.

Q2 2019 Security Update: It May Be Time to Revise Cybersecurity...

Malicious URL identification, cryptojacking blocking, and blacklisting processes may need a refresh based on new attack strategies.

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