Bernadette Wilson

Bernadette Wilson
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Bernadette Wilson, an XaaS Journal contributor, has 19 years of experience as a journalist, writer, editor, and B2B marketer.

How to Sell Platform as a Service

Focus on benefits and outcomes and the value you will add with your expertise and IP.

Looking for a Way to Optimize a PaaS Solution? Add Managed...

Your clients may need more than Platform as a Service for agile, continuous, or microservices development. Kubernetes gives them intelligent control, automation, and the ability to make the best use of resources.

Advice to MSPs and VARs on Marketing and Selling Email Security

There's no shortage of examples in the news demonstrating why your customers need email security. Don’t allow them to go unprotected.

Should You Establish Your Own Security Operations Center or Use Someone...

Building and staffing a SOC is a tremendous undertaking — are you ready to make the investment or is outsourcing a better option for your business?

4 Simple Steps to Get Started Selling BDR

There is a wealth of information and resources available to help you successfully provide backup and disaster recovery solutions and services.

How Much Money Could You Make from Payment Processing Residual Income?

Recurring revenue can add up — to thousands or hundreds of thousands of dollars. See why selling payment processing is one of the best opportunities to build a new revenue stream.

New Opportunities for MSPs and VARs to Sell Payment Processing

Where are prime opportunities to sell payment processing? MSPs and VARs may discover they’re where they’re already providing IT solutions and services.

Elevate Security with These Web Application Firewall Best Practices

Effective WAF implementation takes a consultative approach, planning, proper configuration and continuous testing.

4 Statistics and 6 Resources Every MSP or VAR Considering the...

The opportunity and resources are available to help you expand your business to provide solutions and services to government agencies.

Where the Real IaaS Opportunities Lie for MSPs

Your clients need more than an Infrastructure as a Service reseller. They need advisors who can help with deployment and security as they move workflows to the cloud.

Must-Have Gift Card Solution Features for 2019

Consumer preferences are changing, businesses are evolving and the threat landscape is expanding. Upgrade gift card solutions to address current demands.

6 EdTech Sales Best Practices

Develop a profile of the ideal customer, target prospects that meet that description — and plan on a long sales cycle.

How Hardware as a Service Builds Sticky Customer Relationships

Providing HaaS solutions give you opportunities to have regular contact with clients over the term of their contracts and to establish yourself as a trusted business advisor.

8 Essential Customer Engagement Software Features

Customer engagement software must-have features include automation, customer segmentation, loyalty program, and communication options.

Why Healthcare Needs Your Security as a Service Offering

Regulatory requirements, budget pressures, and a sparse talent pool has healthcare organizations outsourcing IT security. Is your business ready to meet the demand?

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