As cybercrime targets have expanded to include specific applications, data in transit, and data stored in the cloud, security technology has evolved to minimize these threats. It’s essential, however, not to focus all your efforts there. Even though solutions have evolved to address threats beyond attacks on PCs, servers, and networked devices, endpoint security solutions remain a non-negotiable part of a comprehensive security strategy.
These four facts underscore the importance of endpoint protection in the total IT security strategies you implement for your clients:
1Most hackers target the people using endpoints
Hackers are looking for the path of least resistance to get into a network, and, unfortunately, that’s often users. Phishing and other social engineering attacks are designed to entice people to provide login credentials, click a link or open an attachment, giving hackers the opportunity to access information or deploy malware. About 94 percent of malware is delivered via phishing emails.
Training employees on security best practices can minimize the risk of human error; however, hackers are launching increasingly sophisticated attacks. They research their targets on social media or other channels and use the details they find to craft believable phishing emails that users may be more likely to believe are legitimate. Your clients need an endpoint security solution that can detect and stop threats that start with the wrong click.
2IT teams lack visibility into how breaches occur
The Sophos report 7 Uncomfortable Truths About Endpoint Security states that victims discover most cyberattacks on their servers: “Modern attacks often start at endpoints before moving laterally to servers, the higher-value targets.”
The report continues, “The fact that organizations are catching the threats on the servers rather than the endpoints suggests a lack of visibility into what’s happening earlier in the threat chain, as well as endpoint security gaps.”
Sophos also reports that IT teams aren’t closing security gaps because they lack visibility into their vulnerabilities. Of organizations that experienced a cyberattack, 20 percent are unaware of how the attacker gained access to their network.
3BYOD and IoT create vulnerabilities
Business’ networks are expanding to include mobile devices, employee-owned mobile devices, and IoT devices. Along with the benefits of a connected enterprise, however, comes a larger attack surface and decreased visibility into malicious activity. Check Point reports in 2020, 97% of organizations faced mobile threats, and 46% had at least one employee download a malicious mobile application. Additionally, the 2022 SonicWall Cyber Threat Report states the company tallied 60.1 million attempts to compromise IoT devices in 2021.
It’s vital for organizations to identify and secure all endpoints on their networks, whether they’re hard-wired or connected via Bluetooth or Wi-Fi in your client’s facility or transmitting data from a remote location or over a public network.
4Advanced threats need more than antivirus
Endpoint detection and response (EDR) technology goes a step beyond legacy antivirus (AV) or antimalware solutions by not simply stopping malware, but by providing visibility to analyze and respond to advanced threats across multiple endpoints. You can combine EDR with other endpoint protection solutions to address a broad range of threats and increase your client’s chances of stopping an attack before it leads to data loss and a negative impact on business.
Security solutions are evolving, but it doesn’t mean that should minimize the importance of endpoint security. Build a total security strategy with your clients — that goes beyond antivirus — to provide a higher-level of endpoint protection.