10 Reasons Your Customers Want Video Surveillance as a Service

Drivers for VSaaS market growth include less hardware to purchase and maintain, easy scalability, and anytime, anywhere video access and monitoring.

video surveillance

Businesses are discovering a more manageable and accessible solution for video surveillance. Market Research Future predicts the global Video Surveillance as a Service (VSaaS) market will grow with an impressive CAGR of 19% from 2016 to 2022 — and the U.S. market is forecast to grow to $2.7 billion during that time.

VSaaS offers users a variety of benefits that are driving that growth and which may appeal to your clients, even if they’ve only had the budget for a modest investment in video surveillance in the past. Here are 10 reasons your customers may be ready to buy VSaaS:

1Less hardware on site.

VSaaS is a hosted offering. Users manage and store their video surveillance data in the cloud, which eliminates the need for dedicated servers on site — as well as the need to maintain and upgrade them. Users only need IP cameras; however, they can back up data locally to create a hybrid system, if warranted.

2It’s an OPEX, not a CAPEX.

Compared to an on-premises system, VSaaS has a significantly lower upfront expense. Software, hosting, and storage costs are billed monthly as an operating cost. In addition, all service and support is included, so the user pays a predictable monthly fee — with no surprises.

3The vendor maintains software.

Users access VSaaS via the cloud, and the vendor manages all software maintenance including security patches and upgrades. The end user is assured they are always using the most up-to-date, secure version of the software.

4Easy to scale.

VSaaS often allows the user to pay only for the number of cameras, the resolution, and the storage they need, rather than a set fee. Users can purchase and add more cameras and storage to the service as needed.

5Camera choices.

VSaaS solutions support a wide variety of cameras, so a user may be able to use existing cameras, maximizing their video surveillance hardware investment. The flexibility of VSaaS solutions also makes it easier for the user to upgrade cameras to models providing higher resolution; the user can just expand the bandwidth and storage they’re purchasing through the service rather than having to invest in new on-site hardware to support them.

6Anytime, anywhere access.

Because VSaaS is managed in the cloud, your customers can monitor video in real time from any internet-connected device — even a smartphone or tablet. Also, data is stored in one centralized location, and users have the option of backing up data locally, so it’s accessible even if there is a disruption to internet service.

7Real-time alerts and intervention.

Like on-premises systems, you can configure VSaaS to provide facility managers with real-time alerts when an incident occurs. But unlike on-prem systems, the manager can log in from any device, review the video, and take action if they determine it’s necessary.

8Additional security.

Cloud-based systems don’t have the vulnerabilities that traditional systems have, such as on-site software and open ports. VSaaS vendors make security a priority, staying vigilant to identify and protect their systems from new threats, and ensuring that video, whether stored or in transit, is secured. The level of security that the vendor provides often far exceeds what one of your customers could afford and implement on their own.

9New features and functionality.

Video stored in the cloud allows users to backup, archive, and search data quickly and easily. Users can also retain video over a longer period due to greater storage capacity.

10New capabilities.

VSaaS solutions with open APIs allow the user to integrate new applications. Video’s value can far exceed loss prevention and physical security. Businesses can also leverage a video data stream in big data analytics to monitor and analyze customer behavior, increase sales, and evaluate operations to pinpoint areas that can improve efficiency.

Are You Ready to Take the Next Step?

To offer VSaaS successfully and profitably, you need the right business model to support it, including plans for monthly billing, internal training for your technical staff and sales team, and solution implementation.

The time and effort you invest in proper planning to offer VSaaS will provide you with a return in recurring monthly revenue — as well as a base of satisfied customers who have the advantage of an affordable, flexible, user-friendly system that helps them protect their businesses and use video data to inform better business decisions.

When your customers are ready to buy Video Surveillance as a Service, will you be ready to sell?

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The former owner of a software development company and having more than a decade of experience writing for B2B IT solution providers, Mike is co-founder of XaaS Journal and DevPro Journal.